GeoTour Data Analytics Model

This model is designed to integrate and harmonize heterogeneous datasets, enabling a comprehensive, data-driven assessment of tourism trends, private sector activity, and urban mobility patterns. By systematically combining lodging statistics (including traditional accommodations and private-sector platforms such as Airbnb), granular revenue data at the microeconomic level, and high-resolution traffic flow metrics derived from security camera networks, the model facilitates a multidimensional spatial-temporal analysis of municipal/regional dynamics.

Built on a scalable analytical framework, this tool transforms raw data into actionable intelligence, bridging the gap between academic rigor and real-world applicability. Its outputs empower researchers, policymakers, and industry leaders to decode complex regional ecosystems with precision.

Key Features

Regional and Temporal Analysis

  • Select specific regions/municipalities and time periods to generate tailored reports.
  • Visualize commercial and private sector data on an interactive map, with customizable heatmaps to highlight activity hotspots.

Traffic Flow Intelligence

  • Access historical traffic data from safety cameras within selected areas.
  • Analyze hourly, daily, monthly, or yearly traffic trends, including weekday, weekend, and peak monthly patterns.

Sector-Specific Insights

  • Commercial Sector:
    • Click on any Point of Interest (POI) to retrieve detailed workplace information, including parent company data, affiliated workplaces, and registered SNI codes.
  • Private Sector:
    • View property-specific analytics such as total sales, booked nights, guest numbers, reservations, and occupancy rates.
    • Explore property photos for enhanced context.

Dynamic Reporting

Generate comprehensive reports for selected regions and timeframes, including:

  • Commercial Sector:
    • Donut Charts: Compare turnover shares across municipalities or years.
    • Bar Charts: Visualize total turnover and tourism contribution per municipality or year.
    • Interactive Maps: Explore POI details and heatmaps weighted by tourism share of turnover.
  • Private Sector:
    • Performance Metrics: Total sales, occupancy rates, property counts, reservations, booked nights, and guest statistics.
    • Interactive Maps: Explore POI details and heatmaps weighted by total sales.
    • Trend Analysis:
      • Monthly and annual guest volumes, stay durations, and booking trends.
      • Sales and reservation distributions across regions or years.
      • Comparative shares of guests, nights booked, and revenue.
  • Guest Nights (Commercial Sector):

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